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Cap'n Bill's
Cap'n Bill's [ Swimmer, Blue Chub, No.1, Treble ]

Cap'n Bill's [ Little Eel, No.11, Spinner ]
Cap'n Bill's [ Little Eel, No.11, Spinner ]

Cap'n Bill's [ Streamliner, Special, No.8, Bucktail ]
Cap'n Bill's [ Streamliner, Special, No.8, Bucktail ]

Cap'n Bill's
Cap'n Bill's [ Blue Chub, No.1, Bucktail, Treble ]

Cap'n Bill's
Cap'n Bill's [ Special, No.8 ]

This is a "Howards Jet Plug" box with "Cap'n Bill's" label pasted over the name. [ Red Squid, No.3 ]
This is a "Howards Jet Plug" box with "Cap'n Bill's" label pasted over the name. [ Red Squid, No.3 ]

Cap'n Bill's [ Red Head & White ]
Cap'n Bill's [ Red Head & White, No.3 ]

Cap'n Bill's [ No. 20, Red Top ]
Cap'n Bill's [ No. 20, Red Top ]

Cap'n Bill's [ Special ]
Cap'n Bill's [ Special ]

Cap'n Bill's
Cap'n Bill's [ Red Squid, No.9 ]

"Salesman Sample Case", Photo Courtesy Of Bob Becker
"Salesman Sample Case", Photo Courtesy Of Bob Becker

1948 Cap'n Bill's Catalog
1948 Cap'n Bill's Catalog

1948 Cap'n Bill's Catalog
1948 Cap'n Bill's Catalog

1948 Cap'n Bill's Catalog
1948 Cap'n Bill's Catalog

1948 Cap'n Bill's Catalog
1948 Cap'n Bill's Catalog

"Cap'n Bill's"
 
  Bill Sherer manufactured lures from approx. 1939 to 1952. Sherer made poppers and swimmers in differant sizes and configurations. Cap'n Bill's lures also came with their famous "plastic finish coating", which added durability in the harsh saltwater environment. The lures and other items were sold through a catalog, distributed by:
 
 Oldtime Woodsman's Line
 Little Compton
 Rhode Island
 
  The company was sold and a new address appeared on the boxes:
 
 Cap'n Bill's
 P.O. Box 235
 Whitinsville, Mass.
 
  The company again moved and the new boxes read:
 
 Cap'n Bill's
 Red Top Bait Co.
 Buzzards Bay, Mass.
 
  During this time Cap'n Bill's lures were being sold exclusively at the Red Top Bait & Tackle Shop on the canal. I have been told that
Red Top Bait & Tackle, also had exclusive rights to sell other lures as well in their area, such as the Atom. But,this will require further investigation to know for sure. Cap'n Bill's lures disappeared from the scene sometime in the 1960's.

Cap'n Bill's Ad

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