The Tide Runner Surf Casting Co. Bronx, New York was founded by

Roy Whitehead.

 

Roy was a very well known striped bass fisherman in the

New York / New Jersey area. He did a lot of testing and experimentation with lures over the years, especially flap-tails.

 

From what I gather so far he sold lures under his name before forming the

Tide Runner Surf Casting Co. in the 1940's.

Early Whitehead lures used screw eyes for hook hangers; on his later lures he used homemade wire hook hangers.